After years of struggling with inefficient manual sales processes and lead routing tools that just didn't handle the complexity of our teams, we knew there should be a better way to move prospects and customers through the sales cycle. Why was getting the right deal in the hand of the right rep at the right rep so hard? Enter Gradient Works. Our first product - Gradient Works Assignment - automates rules of engagements for sales and marketing teams. That includes everything from lead routing to opportunity assignment to customer account distribution. The goal is to optimize every handoff in the customer lifecycle, improving the customer's experience and ultimately increasing a company's revenue velocity. Our team has deep experience across the revenue organization - from RevOps, marketing, sales, and customer success. We've been in the trenches trying to hit our numbers every month. We've met with hundreds of CROs, sales leaders, and operations teams to truly understand their challenges. We think we have a new approach to assignment automation, and we'd love to show it to you.

Gradient Works Assignment

Rules of engagement automation for B2B revenue teams

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