Since launching GoPop last February, we've seen our community really adopt the call-and-response aspect of the app. (I showed the unique reply feature where you can choose a piece of media from someone's Pop and then add your own visual at last month's Product Hunt event w/ @rrhoover at the Apple Store). People have used this for everything from making faceswaps with each other to reactions to the World Cup.
Seeing this behavior, we completely re-designed/re-built the app to make conversations the center of the experience. The main changes in this update are:
1) New conversation UX — swipe right on any Pop in your feed to see all of the replies.
2) New bottom nav that emphasizes the Explore — we've seen that hashtags have been really valuable for the community as they use them to define this new medium.
3) Smart feed — the feed now surfaces the best conversations intelligently.
4) New scrolling — each Pop now locks into place so consuming this form of interactive content is much easier.
In conjunction with this massive update, the community is also mobilizing to set a new Guinness World Record the "Largest online album of face-swapped photos." You can follow the livestream at http://worldfaceswap.com — which is, a sort of new product in of itself : )
Love to hear y'all's thoughts! Happy to answer any questions!
- Jesse (Co-Founder/CEO)
@jshapes it's a relatively small change but the new scrolling which jumps from one post to another, makes it much easier to browse the feed.
P.S. wish I could make it to your event tonight in SF!
@rrhoover Thx! Y - the scrolling is one of those fascinating little product things. We realized that the previous scroll required 3 gestures to consume a Pop: 1) Start scroll, 2) Stop scroll and position scroll in a way that fits the Pop; 3) Press down on Pop. By taking out that 2nd gesture, you can keep your thumb in place the entire time and never worry about positioning.
BuzzFeed
Product Hunt
BuzzFeed
BuzzFeed
BuzzFeed