A great feature of this mobile commerce app is the universal checkout: it happens without the customers having to leave it. There are no browser windows opening in the payment process. It's worth having a look at the solution they found to allow this. @PJWilkinson can comment on it.
Usability is pretty cool: the gift discovery process uses cards to display items - one at a time. And a mechanism of thumbs up/down to discard them or send to the wish list.
They launched in time for Christmas. I hope it goes well and I can use it for Valentine's Day too.
Hi, I'm the founder of Giftstar, and a serial entrepreneur of 15 years in the e-commerce space. Thanks so much for posting it up here. It's really in soft-launch / beta so will be some kinks to work out. Please give me any and all feedback - good or bad. Ask Me Anything you like.... happy to take all questions
DeepAR
Giftstar
Giftstar
Giftstar