FreightFriend is a data-powered truckload procurement solution that helps shippers, brokers, and carriers build and manage relationships in a trusted ecosystem and then match the right capacity to the right freight.
It ssems you want to make life of those who want to deliver freights and to owners of truck more simplier. I think you can use this as the number one thesis on your landing page. Also if you talk about user friendly client demands oriented interface, maybe the better solution would be to start from a user to answer initial questions, for example: who are you track or freight owner, do you need one time or regular service, do you have a schedule if regular etc. And that beautifull table which you are focusing on, maybe should be as background feature. It is better to present product not from functional interface point of view, but from goals which user may achieve. maybe it is better to simplify a landing page.
My Overall Rating 6.4/10
Prospect: 8
Topicality: 7
Uniqueness: 7
Presentability: 5
Business model: ?
Competitive advantages: ?
Ease of implementation: 4
Detalization: 7
Vision: 7
Team: ?
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FreightFriend