Hey Hey Product Hunt Community! 👋
Buckley here, my team and I are excited to launch a new Product/Market Fit Survey tool that I know you’ll love.
Let’s face it — it’s seemingly easy to splash together a product and release it to the market, right? Not quite. Too often, entrepreneurs and established organizations alike assume they know what consumers want based on biased or limited data sources, but the reality is often more nuanced. It’s these small but mighty nuances that cause a disconnect with the buyer. Those disconnects can be costly and in fact, have sunk many ships as they leave the launch harbor.
To avoid this common mistake, and equip product managers with the data needed to make sound decisions, we’re thrilled to offer this 100% FREE Proprietary Product/Market Fit Survey tool.
😩 The challenge? Creating the perfect product for the market doesn’t just happen by accident. Some founder’s stories would have you believe that billion-dollar ideas are thought up over a beer and drawn out on a bar’s napkin. It’s not quite that simple. Sure, that’s where the idea might begin, but it takes loads of research, conversation, and data to resonate, and hit the market’s needs and wants.
Every product goes through numerous iterations from the start and through its lifecycle. When trying to find out what the next iteration will look like, sending out haphazardly created surveys to figure out how well your product aligns with what the market wants just isn’t an effective solution. Having conversations and sorting through chicken scratch on notepads doesn’t work well either. It’s hard to create something in today’s sea of competition. That competition tips the cycle of whether the things you’re developing really do resonate with your market.
So, how do you gather data and turn it into meaningful insights that you can leverage to create a product that will meet the needs of buyers?
🤩 The solution? Our new proprietary Free Product/Market Fit Survey tool:
1) ⁉️ Enter your product name and customize the questions specifically for your product. We’ll guide you through a series of 12 tried-and-true questions to ask that will give you the most potent responses.
2) 📲 Send your survey link to your contacts, customers, or focus groups to gather anonymous feedback around what you’re creating. Remember, the more responses you get, the potential deeper insights you’ll glean.
3) ✨ Collect and analyze the responses as they come through, empowering you to gain actionable takeaways and deeper insights into what your users want. You’ll get a gorgeous dashboard that you can take back to your upper management or team to help gain buy-in as you iterate and grow your product.
💃🕺 Who’s it For? Simply put, anyone with a product. Product/Market Fit signals when a product is in alignment with what the market wants. Although that’s a simple definition on the surface, many product managers struggle to really hone in on every tiny nuance throughout the user’s experience that determines how well a product fits the needs of the market. This tool allows anyone from entrepreneurs with an idea, to product managers who are seasoned in development, to quickly and effortlessly create a survey that will accurately quantify a product’s market fit.
Determining Product/Market Fit isn’t as straightforward as giving a yes or no answer about whether a person would want a product. To draw the true emotive and logical responses out of your potential market base, you need to ask poignant questions that dig deep enough to get the right answers to steer your product growth.
One last important point — empathy matters. Too often we treat survey tools as binary. To accurately determine Product/Market Fit requires that you accurately pinpoint qualitative insights throughout your product’s experience, such as what your audience is thinking, feeling, saying, and doing. With this Product/Market Fit Survey tool, you’re able to take an empathetic stance to the market and leverage that empathy to develop what your customers will want. The better you do that, the faster you’ll grow.
💻 We’ve wanted to develop this survey for a long time. While it is proprietary, all of the methodologies used inside of it are not necessarily proprietary. Inside this tool, I’ve infused Sean Ellis’s approach and Net Promoter Score (NPS) which alone can include some false positives, so I’ve also included other methodologies to strengthen the validity of the data you’re receiving. Inside this tool, I also use a primer toward cohort analytics to achieve the Power User Curve (Smile)...which helps you identify which features and core friction points should have the highest priority of being produced or solved.
The end result is a process that I’ve used over my career. I’ve taught this a lot over the years and now it’s yours to move your business from building something people want, then getting traction, growth, scaling, and then exiting a business. But regardless of where you are, you must have sound methodologies to determine what people want.
P.S. This is a forever free tool that you can leverage with each product iteration. No SaaS hooks or gimmicks. Just a valuable arrow in your quiver that you can pull out anytime you’re ready to iterate. 🙌
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