Formsort is a low-code form builder built from the ground up for conversion rate optimization. Teams use Formsort to power the most important forms in their businesses - the ones that convert visitors on their marketing site into customers.

Hi Product Hunt! I’m Fil, cofounder and CEO of Formsort. Ben, Peter and I were early employees at Better.com, an online mortgage technology startup. There, we experienced the frustration of custom-engineering forms firsthand. As the head of product, my team built Better’s mortgage pre-approval flow, which is essentially a long, branching form with a branded design, complex logic, and 3rd party data pulls. Every piece of this form was built from scratch by our engineers, and even simple changes could take weeks to get implemented. This significantly slowed down our ability to test and optimize. We spent most of our time solving generic data, logic, and UI problems instead of focusing on the nuances of our industry and helping borrowers into their homes. When we looked around, we didn’t see any great solutions for this complex engineering problem. Tools like Typeform and Jotform weren't flexible enough to help tech companies like us with their complex product forms. Open source libraries only solved point problems. And custom engineering cost a ton of money. That’s why we built Formsort: to have the form platform we wish existed. Since we've gone live, our customers have received nearly 50 million form submissions, and have built: - Patient intake forms that double sign-up conversion rates - Qualification flows that increase sales by 30% - Fintech onboarding flows saving $100,000s in engineering costs - SaaS sign-up and feedback forms + more Formsort has: 🎨 A powerful theme editor: control every form component, from overall layout to individual button states. 🧠 Complex logic: personalize responder experiences with conditional logic, redirects, and real-time calculations. ↔️ High extensibility: embed custom question types, retrieve answer choices from APIs, or embed the flow itself. 🔗 Native integrations: data stores (PostgreSQL, BigQuery, Redshift, Google Sheets), analytics tools (Segment, Amplitude, Optimizely, Google Analytics) and more 🔐 Strong data privacy and security: SOC 2 Type II certified and HIPAA compliant 🎁 A special Product Hunt offer: Get 20% off our Pro plan if you sign up within a week of our launch. Get started for free today—we can’t wait to see what you build!

@fzembow good work. Do you already have the revenue?

@fzembow @yankovichv We do indeed but we are launching the product publicly for the first time today!

@fzembow Congrats on the launch 🚀

Awesome job Formsort team and congrats on the launch!

@fzembow @fares_aktouf Thank you Fares for your note!

Hey Product Hunt community 👋🏼 Today I’m so excited to introduce Formsort to you all. I’ve known the team for a while now and am super impressed with how much thought and care they put into building their form-builder solution. It empowers anyone to build complex, customizable forms without relying on help from developers. Formsort is a low-code form builder on steroids. With powerful integrations, an easy-to-use theme editor, and flexible APIs, you can customize any complex form and convert potential leads into customers. They’ve already helped startups like Allara, Balance Homes, and Calibrate increase form conversion and save thousands of engineering hours! They have a free plan so do check out Formsort and let the team know your thoughts. Ben, Fil, Peter, and the rest of the team are here to answer your questions so drop your feedback and help them build a better form builder!

@5harath Great product! Congrats :)

@5harath @new_user_128fcf68ec Thanks Tom - we are excited for everyone to try it!

Looks pretty cool! How is this different than Typeform / Jotform?

@benjamin_fine thanks! Sounds great, exactly what I was after. I'll set up an account soon

@ben_fine @tom_pp I think Ben summarizes this really well, but Formsort is for people looking for more customizability. Let us know what you think! So excited for you to try it.

@tom_pp We think Typeform and Jotform are great for simple use cases like surveys but are geared towards the prosumer market. Many Typeform and Jotform users graduate to Formsort for greater control over their form’s design, conditional logic and testing capabilities. We also capture data from partially completed forms. Basically, Formsort is the closest you’ll get to the design and personalization of custom engineered forms, while maintaining the speed of iteration that comes with a form builder. Longer article here: https://formsort.com/article/for...

Awesome tool! Thank you for taking the form builder platforms to another level!

I build all of my user-facing flows on Formsort. The team's built out a really powerful set of form building features and paired it with an intuitive UI. I can create a mock-up of my sign-up flow in Figma and easily bring that design to life in the Formsort studio. I'm a huge fan of this product!

Thank you for your kind words @arimnazir!

Impressed by the varied feature set and integrations, combined with ease of use. Lots of tools to optimize flows.

Awesome tool! Thank you for taking the form builder platforms to another level!

Thank you for your kind words @arimnazir!

Impressed by the varied feature set and integrations, combined with ease of use. Lots of tools to optimize flows.

Formsort

Low code form builder helping startups increase conversion

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