At the heart of any successful brand is the entrepreneur - and the Ecommerce Field Guide is crafted to power you from start-up to scale-up. From shopper love & customer loyalty to growth across… this is your handy one-stop guide for everything ecommerce.
Dear PH family,
I’m Riya, one of the makers at Mason. I’m stoked to bring to you a culmination of 3 years of on-the-field work with 30,000+ ecommerce brands, retailers & partners!
Introducing the Ecommerce Field Guide by Mason.
You might remember me (and Mason) from our Golden Kitty winning app in 2021. Since then, my team & I have worked with thousands of brands → and today, we also power sales for 1000+ brands worldwide with our AI Shopping Engine.
Three months back, we had a lightbulb moment-
💡 Winning ecommerce teams move faster than the market
But to move fast, you need a living guide that’s powered by the ecommerce community, learns from other brands, connects the dots on tactics with the strategic view - and keeps evolving with the times.
And that’s where this Field Guide was born.
After months of hard work, working together with our e-commerce community, learning from them, and diving into our network of brands… here it (finally) is!
Ecommerce is going to touch a $5Tr market cap in 2025. It’s getting hyper-competitive for entrepreneurs. That’s why, in this practical guide, you will →
🌐 Get to stand out in a crowded market
💌 Find out how to turn shoppers into fans
🔧 Learn from over 30,000 brands (new insights get added every week!)
Remember, this is a living field guide. If there’s anything else you’d like us to include, just reach out, and we’ll make sure it’s pulled back into the guide! And yes, comment if you want to contribute too.
🚀 We’d LOVE you to join us & build out an ultimate Ecommerce Field Guide.
The Ecommerce Field Guide seems like a valuable resource for entrepreneurs in the ecommerce space. As a software developer with an interest in ecommerce, I would like to learn more about this comprehensive guide.
1. Could you provide more details about the specific topics covered in the Ecommerce Field Guide? What are some key areas or aspects of ecommerce that the guide focuses on?
2. When it comes to shopper love and customer loyalty, what strategies or insights does the guide offer? How does it assist entrepreneurs in building strong customer relationships and fostering loyalty in a competitive ecommerce landscape?
3. Growth is a significant goal for any ecommerce business. How does the Ecommerce Field Guide address the challenges and opportunities associated with scaling up? Are there specific tips or best practices provided to help entrepreneurs navigate the growth phase successfully?
4. As a one-stop guide, does the Ecommerce Field Guide cover technical aspects of ecommerce, such as website development, optimization, or integrations? How does it balance practical advice with strategic insights to provide a comprehensive resource for entrepreneurs?
5. Is the Ecommerce Field Guide tailored to specific types of ecommerce businesses (e.g., B2B, B2C, niche markets) or is it applicable to a wide range of ecommerce ventures?
Overall, the Ecommerce Field Guide seems like a valuable tool for entrepreneurs in the ecommerce space. I'm interested in understanding its scope and how it empowers entrepreneurs to succeed in the dynamic world of ecommerce.
This is a great feedback @barada_sahu
I will get a feedback section live on it soon - in the meantime, pls do share your comments here? or you can DM me!
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