Dripit.io

Measure marketing performance across your customer journey

12 followers

Measure marketing performance across your customer journey

12 followers

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Business intelligence software

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Website analytics

Dripit.io is marketing performance analytics across customer joruney

Launch tags:

Analytics•Marketing•Tech

Launch Team

Ernests Stals

Maker

Hi, PH! Thank you for hunting us. At Dripit we have seen the struggle with smart marketing attribution algorithms and not that many solutions providing real insights. So we created a tool which does exactly that - track customer journey and how marketing impacts it. The goal is to answer three questions: - What drives converting traffic; - What generates new customers; - What are the best channels for branding/awareness campaigns. As we map full customer journey across multiple visits/days/visits, we know where in a journey each solution has made an impact. Now we are looking for your feedback! One more thing, we have prepared a special deal for you guys - 25% off of annual plans with code DRIPIT_LIKE_ITS_HOT. Ernest, CEO of Dripit

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8yr ago

Sam Haseltine

Roy

At first glance looks superb - going to have a proper play. Does it indicate top performing assets as part of that customer journey?

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8yr ago

Ernests Stals

Maker

@samhaseltine Looking forward to your comments after playing with the tool! :) On a single journey, it is hard to indicate which solution/channel was the key. So we aggregate data and have three reports around this. First, it is about overall conversion assistance. Those are assets who have contributed a lot to converting journeys and we show where in a journey it is made. Second, we look, particularly at micro-conversion level (e.g. adding a product to cart or starting registration process). Which solutions are crucial to move visitors down the funnel. Third, we analyze reach and ability to acquire converting visitors.

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8yr ago

Sam Haseltine

Roy

@so_on Thanks for the outline - how do you consider dynamic asset creative? (assuming the creative itself is algorithmically created, independently ). It's a really interesting approach - I am coming from the angle of onsite personalisation.

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8yr ago

Ernests Stals

Maker

@samhaseltine The important bit here would be ability to identify that bit by some kind of unique id. Let me give you an example. We have a client who has a blog and they want to know how that blog contributes to conversions. So they are sending an event dripit.track('blog', {'id': 'The great title'}) everytime someone reads particular blog. Based on this we report overall performance of a blog and also single articles. In your example, it is possible to apply the same logic. If a customer interacts with, let's say, "landing_promotion" and there are 3 versions. You could track its contribution to conversions by firing dripit.track('Landing_promo', {'id': 2}) everytime someone clicks on it. In a report, you could review whole Landing_promotion performance and also individual versions.

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8yr ago

Sam Haseltine

Roy

@so_on Fantastic :)

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8yr ago

Ernests Stals

Maker

@samhaseltine We built the whole thing from ground up with this kind of things in mind :)

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8yr ago

Maris Dagis

Sellfy

We use Dripit at Sellfy to analyze referrals and see what sources/influencers generate creatrs to sign up. They helped us understand what we need to focus on and how to make user onboarding better - recommend!

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8yr ago

Ernests Stals

Maker

@marisdagis Thanks, Maris! Pleasure working with you and the team!

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8yr ago

Dripit.io

Measure marketing performance across your customer journey

Measure marketing performance across your customer journey

Dripit.io

Measure marketing performance across your customer journey

Measure marketing performance across your customer journey

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