Don't Close This Tab

A widget to turn website visitors into customers

1 follower

Marketing automation platforms•Customer loyalty platforms•Website analytics

Don't Close This Tab is a little free widget you add on your website that changes the website title when users leave your tab. Check out how it works on dontclosethistab.com Update: Don't Close This Tab was closed in 2019.

Launch tags:

Marketing

Launch Team

Sam Anderson

Adobe Podcast

If I keep a tab open, my intention is come back to it later. Why mess with that and annoy people? Not only will people be annoyed by a blinking tab, but they won't see the name of your website. I automatically close tabs that do this. Let's not make the web any more annoying than it already is.

Pros:

None

Cons:

Dark pattern, annoys people

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7yr ago

planetMitch

So sites like Facebook qualify as annoying as heck because they change the tab all the time right?

7yr ago

@planetmitch Yes…?

7yr ago

From an Idea to Exit (eBook)

Maker

@samdotdesign @jmilr Wait 'till we add sound!

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7yr ago

Greg Wolff

True, beyond this being a dark pattern, it's rare that people are going to unfocus a tab before closing it out. Give value to users through your landing page, not by begging on a tab title.

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7yr ago

Kalo Yankulov

From an Idea to Exit (eBook)

Maker

Changing the world by making the Internet a more annoying place. One tab at a time. This is a little widget I built in my spare time on the weekends. It changes the tab title of your website when users try to leave. It's pretty useful if you run eCommerce stores and want to attract customers back to your shopping cart. I.e. recover sales and make more $$$. Use with caution! It's very powerful.

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7yr ago

rotem gal

@kaloyanyankulov any statistics on returning users?

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7yr ago

Kalo Yankulov

From an Idea to Exit (eBook)

Maker

@gal_rotem We don't have hard data, yet for this tool. But I've heard of people using an in-house solution for that feature claiming ~20% of people leaving the tab, to return. Of course, it's hard to attribute it 100% to this feature but certainly, it helps. If there's a lot of usage/installations for the widget, we could integrate analytics.

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7yr ago

Antonio Viggiano

Hey, nice product. Have you A/B tested this feature to see if it really improves conversion on your website? Personally, I don't like when websites try very hard to call for my attention (e.g. autoplay videos, subscribe popups, paywalls, etc.), as I find it a bit intrusive. Maybe some users will be just like me and will close the tab out of anger instead of keeping it open. Or maybe most people don't mind it and conversion will really improve, I don't know.

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7yr ago

Kalo Yankulov

From an Idea to Exit (eBook)

Maker

@aviggiano Great question! We're currently tracking data and will come back with some reports.

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7yr ago