Developer marketing examples

Jakub is one of the most insightful, inspiring marketing leaders I ever met and collaborated with. This collection of dev-first marketing examples is a goldmine. If you're a founder or marketer in a developer tool, bookmark this.

Hi, I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/. Whenever I'd start a new marketing project I found myself going over a list of 20+ companies that I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0). So the past year and a half, I’ve been screenshotting examples of how companies that are good at dev marketing do things like pricing, landing page design, ads, videos, blog conversion ideas. And for each example, I added a note as to why I thought it was good. Now, it is ~140 examples organized by tags so you can browse all or get stuff for a particular topic. Hope it is helpful to some dev tool founders and marketers in here. wdyt? Also, I am always looking for new companies/marketing ideas to add to this, so if you’d like to share good examples I’d really appreciate it.

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