Cookieless Facebook Ad Pixel Replacement

Maker

📌

🚀 Greetings, Product Hunt Community! We're excited to unveil The Cookie-less Facebook Ad Pixel Replacement, a tool that restores your ad remarketing audiences amidst third-party cookie deprecation and privacy changes. This solution maintains and enhances remarketing capabilities without relying on the Facebook Pixel which is on life support due to known iOS/ Chrome/Safari/Firefox issues. Key Advantages: 🎯 Enhanced Remarketing: Our tool revives the ability to efficiently remarket to visitors, a feature once provided by the Facebook Ad Pixel but hindered by its reliance on third-party cookies. Target users who have recently engaged with your site, benefiting from 2-3x higher engagement rates and significantly lower costs per click. 🔥 Improved Conversion Rates: Achieve 2-3x higher conversion rates by leveraging your first-party data in a privacy-compliant manner, far surpassing Facebook Audience+ or Interest-based ad targeting methods. 💸 Reduced Cost Per Sale: Utilize our AI-driven insights to refine your marketing strategies, thus lowering your spend while enhancing lead quality and ROAS. Renting 3rd Party Ad Pixels vs. Owning Your Own 1st Party Ad Pixel & Ad Audience Manager: 📉 Advertisers historically used third-party ad scripts, like Facebook Ad Pixel and Google Ad Pixel. With the loss of 3rd party cookies, these tools have become significantly less effective and will be 100% dead by mid-2024. 🔄 The Shift to 1st Party Solutions: Our new approach emphasizes replacing broken 3rd party ad pixels with owning your 1st Party Ad Pixel & Audience Manager via Customers.AI. 📊 This approach securely captures visitor data, enriches it, and syncs with your ad platforms, ensuring first party data ownership. 100% Compatibility with Facebook CAPI: 🔄 Our Cookie-less Facebook Ad Pixel Replacement is fully compatible with the Facebook Conversions API (CAPI) - which is a Facebook product for facilitating direct reporting of conversion events from your website to your Facebook Ad Manager. 🎯 Think of our solution as a Pre-CAPI layer, adept at recovering ad remarketing audiences and integrating them into your Audience Manager—a capability once offered via Facebook Ad Pixel, but not directly offered by CAPI. Special Offer for the Product Hunt Community: 🎁 We are waiving fees for managing remarketing audiences ($0 CPM!) until May 1, 2024, allowing you to fully experience our product's capabilities. We invite you to join us on this journey, transforming your digital advertising strategies for a privacy-first world. Cheers to a brighter future in digital performance marketing! Larry Kim CEO, Customers.AI

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1yr ago

Konstantinos Sevdinoglou

@larrykim good luck on the launch. I'm sure many will appreciate this offering!

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1yr ago

Larry Kim

Cookieless Facebook Ad Pixel Replacement

Maker

@konsevdi thanks konstantinos. we think anyone who has done any Facebook or Instagram ads in the last 4 years have struggled with the loss of ad retargeting signals and this is the way forward!

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1yr ago

Larry Kim

Cookieless Facebook Ad Pixel Replacement

Maker

@shivam_tiwari24 thanks shivam - it does seem as revolutionary as the Facebook Ad Pixel's remarketing capabilities back when it first came out many years ago.

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1yr ago

Larry Kim

Cookieless Facebook Ad Pixel Replacement

Maker

@louisa_gendelle We're excited about the launch and appreciate your support.

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1yr ago

Larry Kim

Cookieless Facebook Ad Pixel Replacement

Maker

@meryem_ghazi thanks meryem!

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1yr ago

Pawan Deshpande

Looks really interesting. Congratulations on the launch! Can this bring back my lost retargeting audience?

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1yr ago

Larry Kim

Cookieless Facebook Ad Pixel Replacement

Maker

@idlivada Yes, our Cookieless Facebook Ad Pixel Replacement featured here today is designed to significantly improve your Facebook Ad remarketing audience size, which has been severely impacted by the decline of third-party cookies. As you might already know, the Facebook ad pixel played a crucial role in populating website retargeting audiences by leveraging third-party cookies to identify over 50% of website visitors who were logged into Facebook - sending that information back via the official Facebook Ad Pixel back to their ad servers to enable remarketing audiences. However, with the phasing out of third-party cookies, the ability to track and retarget website visitors has drastically decreased. This change has led to a significant drop in remarketing audience sizes, from about 50% of your website traffic to around 8% today. With the upcoming complete deprecation of Chrome cookies in July 2024, the size of your remarketing audience is fully expected to fall to 0%. Our Product aims to address this challenge by utilizing alternative methods to identify and segment website visitors - to encrypt and securely send back the data to various ad servers. By employing these techniques, we're able to increase the size of your remarketing audiences to approximately 24-40% of website visitors. This represents a 3-5x increase compared to current levels and nearly restores your remarketing audience size to what it was before the decline began in 2019!

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1yr ago

Larry Kim

Cookieless Facebook Ad Pixel Replacement

Maker

@idlivada @nermin_zejnilovic our solution does not use 3rd party cookies at all. this is a first-party cookie solution - that is not at all impacted by the phase out of third party cookies.

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1yr ago

Brian Dean

Exploding Topics

This looks great, Larry! Remarketing is HUGE for many businesses. This looks like a time machine that will take us back to the good ol' remarketing days of 2016.

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1yr ago

Cookieless Facebook Ad Pixel Replacement

Restore Ad Facebook Remarketing Audiences to pre-2019 Levels

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