Parlor is your all-in-one Product Discovery platform. Everything you need to take a discovery-driven approach to product management by putting user feedback, research, and roadmap validation at the heart of your efforts.

A loyal community can act as a driving source of feedback collection and idea validation. In this free guide from the team at Parlor.io, you'll learn strategies for leveraging your user community to dramatically improve your Voice of the Customer programs.

Hey everyone! Keith here, CEO of Parlor.io. Hope folks are having a great week. We've gotten in the habit of sharing our in-depth guides with the PH community recently. It's been awesome to connect with folks and hear their thoughts on the research we're doing. So, I figure I'd just continue with the tradition of posting ungated versions of those guides here for folks to enjoy. I've recently become super interested in the concept of "day zero community", meaning building a community before you have even one line of code. While exploring this idea, I discovered that major video game development studios are already doing this to an incredibly successful extent. This took me down a rabbit hole of research, and I've since become amazed at how good video game developers are at leveraging their communities to empower their Voice of the Customer programs, meaning to collect feedback, validate ideas, and build enthusiasm/anticipation for upcoming improvements. So, we wrote a guide about it! This guide includes more than 20 pages of lessons on community-driven VoC. There's a lot that SaaS teams can learn from game developers. This guide just includes what I could find the time to talk about. Hope it's interesting to folks! Would love to hear your impressions.