Clay is an AI-powered transformation app that turns ANY goal into a custom plan, with tools, AI performance views, real-world data, gamified motivation, and proof-based progress tracking, it makes staying consistent feel automatic—even fun.

Hey Product Hunt! 👋 I’m Alpha Darling, solo founder of Clay—and I’m so excited (and slightly terrified) to share this with you. Clay 1.5 Beta is a complete rebuild of the app, shaped directly by feedback from our first 100+ TestFlight testers. We listened, tweaked, and rebuilt the entire experience to make goal-setting and follow-through actually feel good. 🎯 What Clay does: Clay is an AI-powered app that helps you reach your goals by generating personalized daily activities based on your momentum, habits, and even your environment. Whether you're working on fitness, mindfulness, productivity, or even growing a social following—it adapts and nudges you in real time. 🚀 What’s new in 1.5: All-new UI for a smoother, cleaner experience Smarter AI planning that adapts as you progress 16+ guided activity types (with proof-based check-ins like photos) Gamification: levels, streaks, and soon... rewards & leaderboards Momentum system with skip/freeze mechanics that actually work with your life 🧠 Why I built it: I kept bouncing between apps that either overwhelmed or underwhelmed me. I wanted something that helped me achieve—not just track. Something that understood real life and adapted to it. So… I built Clay. 📲 Live now on iOS TestFlight — comment if you want access, or check us out at clayy.ai. I’d love your feedback. If you’re into health, self-growth, or weirdly motivating AI, Clay might be your thing. Happy to answer anything about the build, tech stack, goal system logic—or how I survived redesigning this thing not once, not twice, but 18 times. 😅 Thanks for checking it out! – Alpha

@masump thanks Masum! We spent a lot of time and experimenting with these mechanisms.

Hey, are these steps towards goals (those steps generated by AI) somehow customisable? :)

@busmark_w_nika right now the things that are measurable are customizable. In the next update we will have everything customizable in the goal as well 😄

What's your not obvious privilege?

@stefaniya_sparysheva Honestly? Probably the fact that I was stubborn (or obsessed?) enough to rebuild this app 18 times. Most people stop after 3. I kept going until it finally felt right. Not everyone has the privilege of time, feedback, and a deep drive to get it right — I’m lucky I did. So yeah relentless iteration 🔁 I would say

@alpha_darling thanks for sharing

Clay

An All-In-One Goal App, Personalized by AI

An All-In-One Goal App, Personalized by AI

Clay

An All-In-One Goal App, Personalized by AI

An All-In-One Goal App, Personalized by AI

Do you use Clay?

Do you use Clay?