Cassandra Incrementality

Maker

Hi I'm Gabriele, founder of Cassandra. I created this product to solve a problem I had in my agency. Last year I invested over 12 Million $ in advertising and after IOS 14 update I found it incredibly hard to understand in which campaigns I could've increased my budget and in which I had to reduce it. I started using Incrementality tests to solve this problem and they worked incredibly well. Through GEO experiments, I could see clearly how much I could've increased my campaign budget to maximize my client's results. I noticed that really few marketers adopted incrementality tests because they are incredibly difficult to implement and require a data scientist. With Cassandra Incrementality we want to give the possibility to advertisers to Run and analyze Geo Incrementality Experiments with 3 Clicks.

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3yr ago