Hi, my name is Simon from Wizu 👋
Case studies are a powerful tool for B2B product marketers, as they provide social proof and invaluable insights into customer successes.
The problem 🤔
Anybody that's involved in creating case studies will recognize these pains:
- Finding the right customer for a case study
- Getting the customer to agree to a case study
- Interviewing the customer without asking dumb questions that your organization already knows or raising more support issues
- Writing the case study from scratch is time-consuming and requires copywriting skills
The solution 🛠
CaseStudyWriter simplifies the process:
- Take a 5-minute virtual interview answering on behalf of the customer. This could be a Customer Success Manager or anybody close to the customer
- CaseStudyWriter uses GPT3 magic ✨ to automatically generate a draft case study
- Give the Case Study to the customer and ask for edits and approval
Conversions are far higher as you give the customer a 90% completed case study that makes them look great.
This means you spend less time hassling your customers and are more likely to get the case studies you want.
Let us know what you think!
Thanks
Simon
Hey Simon, that sounds really useful! Could you tell us more about how GPT3 magic works in creating a draft case study? Is it easy for customers to edit the draft? Looking forward to hearing more!
@david_frankle Hi David, thanks for the question. We combine the output of several GPT3 prompts that use the interview answers to build the Case Study. Customers can edit the draft as freeform text, adding and deleting manually. The next part of the development is to edit the answers, add tone-of-voice and re-generate the text. Feel free to try the product if you haven't already done so.
I'm going to need to do better with my inputs with this but it created a great draft case study that I can see easily editing and publishing. I can see this will save a lot of time!
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