In the B2B land, you’ll encounter advice on how to SELL better on every turn you take. 🤫 But in this newsletter, first time ever, leaders share their solutions by wearing a buyer's hat. Don't miss it 😉
Hello Makers! I am Harshvardhan, Founder's Office at Storylane 👋
Like many of you, I’ve been involved in purchasing tech for the organisations I’ve been a part of quite often.
And to say the buying process is overwhelming is an understatement.
Because let’s face it - with the endless options and along with it the complexities, it’s easy to lose your m̶i̶n̶d̶ way and end up in a rabbit hole with no light in sight.
But in a world filled with endless wisdom on how to SELL better, how do you filter out content that helps you BUY better?
We understood there was a gap for this kind of helpful information for B2B buyers.
So we launched Buying Bottlenecks to get you closer to this information 🍾
Here's what you get when you subscribe to Buying Bottlenecks:
👉 A fortnightly newsletter that addresses a tech buying challenge in each edition with solutions from revenue practitioners👈
If you're a B2B tech buyer, this gives you a chance to find out how buyers like you navigate today’s buying challenges in their organizations 🏂
If you're a B2B tech brand, you might want to pay even more attention because you hear directly from your buyers about their top challenges! All you've to do now is remove these friction points and help them buy better 🛒
Get a peek into a B2B buyer’s world - https://www.storylane.io/buying-...
Your feedback is welcome :)
Super thrilled on the Launch. Amazing to see such a wonderful roster of B2B Go to market folks discussing buyer enablement and friction points in the journey.
Buying Bottlenecks by Storylane
FirstHR
Buying Bottlenecks by Storylane
Buying Bottlenecks by Storylane