
Launched on January 20th, 2025
Founders keep making the same expensive mistakes with their founder stories. I'm tired of seeing good products fail because their story didn't connect. This guide is my way of solving that problem at scale.
I've been struggling to write my founder story for over two years, trying countless branding frameworks that just didn't work. This easy-to-read template and guide is the most refreshing, practical, logical, and no-BS resource I’ve found. It cuts through the fluff and gives you clear, actionable prompts. I love the focus on helping founders sell the story to investors. I highly recommend the accompanying branding call too, Paul is an expert in fundraising, pitching, and branding so you'll get the real talk and insights nobody else will tell you.