“BusinessOnBot” has built a commerce supebot - BoB, on WhatsApp specifically designed for Tier 2, Tier 3 cities users in India, that provide services like recharge, bill payments, medicine ordering, cab booking over a friendly chat with “Bob” on WhatsApp.
Automated user acquisition & selling on WhatsApp for brands
BusinessOnBot (YC W21) helps D2C brands & SMBs in India acquire new customers and sell on WhatsApp. We do this by offering attribution based marketing and storefront ordering through a commerce bot with vernacular support. More at www.businessonbot.com.
Hi all, My name is Mohit, co-founder & CEO at Businessonbot.
We help D2C brands and SMBs in India acquire customers and sell on WhatsApp.
We provide
- Proprietary attribution based marketing to drive traffic
- Vernacular voice/text based chat solutions as WhatsApp store to drive sales
The Problem:
450 million Indians are already there on WhatsApp but still no D2C brand or SMB has been able to effectively acquire users on WhatsApp.
On aggregator/listing platforms like Amazon, Zomato, JustDial etc., businesses are NOT able to
- directly interact and create a loyal user base
- save 25%+ margins in aggregator commission
- reach vernacular users in regional parts of India
Founders background
I was working previously as product manager in Kotak, on WhatsApp business initiative in 2018 and acquired first ~1 Million users in 6 months to launch India's 1st WhatsApp banking bot.
Kirushanth was working with me on vernacular voice bots in Kotak while Praveen and Aditya headed AI/ML strategies in leading fintechs/e-commerce startups. We all are college batchmates from IIT Madras. We had launched a B2C product, a WhatsApp superbot which enabled businesses to generate leads and acquire new customers. This idea was the precursor to our current WhatsApp SaaS service which creates sales and user acquisition channels for businesses.
Any feedback can go in the comments, or you can reach out to us directly at mohit.kumar@businessonbot.com
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