@stuartgoldfarb We have been live for almost three weeks, and the first takeaway was that many of our users have contacts listed by phone only. We had made a decision to support SMS post-launch and now we are back in development adding this to make sure we maximize the potential for sharing to new users (via email *and* SMS). Another friction point we discovered was that people wanted to reply to Blush messages, and that required extra steps -- that too is being addressed in this new release for next week. Not pivots, but incredibly valuable learnings in 3 weeks.
@stuartgoldfarb Our big vision is to capture and share the emotion responses of your friends of followers. Right now our focus is messaging, but because we encode messages (and decode only when the front camera records) our goal is to allow Blush messages to be pushed anywhere: Facebook, Twitter, Instagram, etc. We imagine a celebrity with millions of followers and fans would be able to generate Blush posts with thousands (maybe tens of thousands) of video reaction replies -- this ability to see the emotion on so many faces to news, announcements, etc is unique and we want to make it a reality.
@stuartgoldfarb With three weeks of data we have seen user growth of 567% percent since launch, 2m 30s per day spent on average by active users, 2.0 posts per week per active user and a reply rate of 75% within one week. We know we can turn up these numbers, especially the reply rate, as we expand to SMS.
Looksy for iMessage
Looksy for iMessage
Looksy for iMessage