Blaze LaserLight

As a bicyclist, I've been interested in laser projections since this back in 2009: http://bikeportland.org/2009/01/... LaserLight looks interesting, but with two challenges: 1) They project in front of the bicyclist, while most danger normally comes from overtaking traffic. 2) Competitors like LightLane have suffered from generally dim lasers that aren't very visible.

$200 US, woof. Then again, I guess you can't put a price on safety

Hey guys, thanks for your interest in our Laserlight! @natedesmond your rethink is right! The inspiration for the Laserlight came from the statistic that "79% of cyclists are hit when they are travelling straight ahead and another vehicle manoeuvres into them." - this covers sadly the most common cause of cyclist fatality (and often talked about) 'blind spot incident', with a (typically large) vehicle travelling in the same direction of a bike turns across it. But also the second most common cause of fatality - a vehicle pulling out of a side junction into the path of an oncoming cyclist, again travelling 'straight ahead'. The reason this happens is interesting - I was working with a driving psychologist, Dr Graham Hole (of Sussex University - analyses accidents for a living!), while researching the problem. He explained that a driver coming to a junction takes a split second to scan for a threat... They inherently look for a tonne of metal, a threat to themselves. They don't look on the other side of the road, or in the sky. They take their split second to look *in the middle* of the oncoming lane. A cyclist can be RIGHT THERE, but tucked that little bit further round (especially sadly women, who research shows, adopt a more defensive riding position on the road) but the driver just doesn't turn their head that little bit further round and misses the cyclist. Resulting in a 'SMIDSY' - "Sorry Mate, I Didn't See You!" The Laserlight aims to make a cyclists' footprint on the road bigger and go some way to improve a cyclists' visibility - with a warning sign travelling ahead of you on the road, it increases the chances of you being seen when you're otherwise invisible. Link to the original 79% stat (page 29): http://www.trl.co.uk/online_stor...