Before Elixir

@rrhoover Great question Ryan, people who have this problem have a variant of the enzyme that metabolizes alcohol. This causes them to metabolize alcohol way too fast, up to 100x faster than the average person. Before Elixir has B vitamins, amino acids, and natural extracts in it that: 1. Slow down alcohol metabolism 2. Buffer the liver from alcohol.

@rrhoover @jendu I'm one of the lucky asians that don't turn red ever. But I must ask - is there nothing like this already? I also heard you can take Pepcid AC to have the same result.

@rrhoover @johnnyquachy, I'm jealous! Gimme your genes! I get that question a lot. I equate it to taking ibuprofen just because it makes your skin look good. While it might work, that doesn't mean it's good for you. Before Elixir is designed to solve this problem while Pepcid AC is not. Plus it's natural and good for you while Pepcid is a medicine to fight heartburn. If you don't have heartburn, it's probably not a good idea to take that every time you drink. Plus, I started this idea during a Lean Startup Machine workshop. I originally had a pill in mind, but during my customer testing and validation I asked hundreds of people who had this problem what their ideal solution was. I learned people didn't like pills. They wanted something natural and safe. So that has been a big factor in developing Before Elixir. And my idea ended up winning that Lean Startup Workshop :}

@rrhoover @johnnyquachy @jendu Hey Jen, curious on the psych behind the pill vs. liquid? They associated safe with a liquid vs. a pill? Interesting given the amount of bad stuff in energy drinks these days.

@rrhoover @johnnyquachy @mzuvella Howdy Matt, I'm no psych expert but I think people felt strange about taking pills in secret in a social context. A drink is social, something you can do with your friends. Pepcid or pills don't really foster that camaraderie.