Orbit is a music discovery service that we (BBC R&D) have developed in collaboration with BBC Introducing. Andrew Wood and I have been working on the development and design for the last 6 months and I still can't quite believe we get to make things that are so cool and can help artists and audiences connect. Rob Scott, Tristan Ferne and Clare McAndrew helped shepherd this into existence with so much respect for our idiosyncratic process. And of course, the BBC Introducing team has been so supportive and none of this would have been possible without their tireless work. This project started when we heard from users that personalised algorithms made them feel stuck in a box they hadn't consciously chosen or designed. They said they found music discovery on their own terms difficult: they couldn't find new tunes when they wanted to — it just happened to them, outside of their control. So instead of receiving recommendations, in Orbit you actively make decisions based on what you hear and what resonates with you in the moment. BBC Introducing has been playing new music from unsigned and undiscovered new artists in the UK since 2007. We take the last month's batch of what they've curated and we organise it using data extracted from within the track itself. It doesn’t matter whether other people like it, whether it’s been skipped before etc. It’s simply how it “sounds”. Tracks with a similar vibe are placed close together and each is a potential doorway to something different. You start with 10 samples from different spaces within the collection. There's no metadata visible, no artist name, track title or images. Just choose what sounds good and you’ll get tracks in the same... orbit! If you hear something you like, you can reveal the artist and track title, and that's stored in your collection. You can sample as many tracks as you like, but you only get 5 "reveals" a day. This isn’t about limiting discovery — it’s about making each track count and respecting the user’s time. Find new tracks that you like and get on with your day. Building this, I've already discovered so many new artists, I'm eager to hear if you do too!

Mathieu Triay

BBC Orbit

Maker

📌

8mo ago

Yash Choudhary

Video SDK

Upvoted, We are launching on the same day, which is amazing for me. Otherwise, I would have found this later in life. You folks have done a fantastic job with this tool. I'm truly thankful! Plus the UI is so damn clean <3 Kudos to your entire team for building Orbit. Cheers and congratulations on the launch!

@yashchoudhary Thank you! Some very kind words. Your service looks really great, something to look into for me as a developer :)

@mathieuloutre Do give it a try, I would love your feedback, what you have built is an absolute gem! Btw, I have been raving about your product to my colleagues for about an hour :)

Sage Wang

TabsMagic

The absence of genres and personal data makes it feel like a genuine music exploration journey. Plus, the limit of five reveals a day adds a layer of intentionality, encouraging users to savor each track. It’s a fantastic way to discover new music while supporting upcoming artists.

@flashsonic Thank you, I think you've summarised our design goals brilliantly :)

BBC Orbit

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