2.6B people use Apple and Google wallets - more users than TikTok or Instagram. Despite mass consumer adoption, businesses are just starting to figure out how to reach and engage customers in mobile wallets - it's the early days. Badge is the developer platform for wallets, enabling businesses to seamlessly create interactive experiences across Apple, Google, & Samsung Wallets.
Huge congrats on the launch! The cross-platform support and no-code tools are very good to have for marketers and devs alike. Embedding wallet functionality natively is something I haven't seen before. Can you share more about how customizable the embedded experience is for partners?
First, you are able to enable mobile wallet pass features in modular fashion for your customers: For example, if you don’t want to allow your customers to send dynamic campaigns, but simply edit Pass Templates, you can choose to enable the Pass Template Editor and disable the Campaigns feature (and vice versa).
Secondly, you are able to customize the appearance of the embed. Currently we allow customization of the font, primary color, and neutral color.
Huge congrats on the launch! The cross-platform support and no-code tools are very good to have for marketers and devs alike. Embedding wallet functionality natively is something I haven't seen before. Can you share more about how customizable the embedded experience is for partners?
@pranay12 Great question.
There are essential two levels of customization:
First, you are able to enable mobile wallet pass features in modular fashion for your customers: For example, if you don’t want to allow your customers to send dynamic campaigns, but simply edit Pass Templates, you can choose to enable the Pass Template Editor and disable the Campaigns feature (and vice versa).
Secondly, you are able to customize the appearance of the embed. Currently we allow customization of the font, primary color, and neutral color.
All of this is outlined in our Configuring the Embed page! https://docs.trybadge.com/docs/sdk-config-embed
Strawberry
Amazing! Looking forward to seeing more wallet integrations - metro card, digital ID card are the ones I am waiting for in Sweden!