Backbone is a smart, connected posture solution that discreetly supports your posture, vibrates when you slouch, offers curated training plans, and more.
There are tons of similar wearables out there. Why should a customer choose you? (I'm asking as someone who is actively looking for a solution like yours!)
@tomasruta Hi Tomas, thanks for the question! What differs between us and our competitors is that we're approaching bad posture prevention from a holistic perspective. Our goal is to be much more than a product that buzzes whenever you slouch, which we're doing by:
- Offering you physical guidance through our posture brace, which will help you develop mental awareness and muscle memory for achieving and maintaining your best posture;
- Providing educational content directly in our interactive app to teach you the proper techniques and strategies for understanding what good posture is and how to achieve/maintain it, as well as how to properly perform posture-strengthening exercises and stretches; and
- Putting it all together into curated training plans - which we developed alongside qualified physical therapists - to get you optimal, consistent results.
And, this is only the very beginning of what we have to offer. We're constantly researching and learning new ways to help you improve and maintain your physical health, which we're then translating into new tools and features that our users can make use of and benefit from.
I hope that answers your question, please let me know if you'd like further clarification, Tomas!
@andrealbuq94 thank you André! We all really appreciate your support :). We'll be shipping out the first Backbones in March of 2018 and it will likely take 3-5 business days to arrive in Paris once our package arrives at UPS's fulfillment center. I hope that answers your question, please let me know if you have any others!
How does this tackle lower back issues? If you just straighten your upper back and neck, your lower back could go into extension causing different issues. (I'm asking as someone excited about a product like this, with terrible back issues)
@jonmunson Hi Jon,
That's absolutely correct, and it's why we've placed such emphasis on developing our educational, exercise, and stretching content. We've seen that flaw in other "sit up/stand up straight" products who consider that the extent of the "training" necessary to correct your posture. Years of certified personal training and competitive lifting experience on our team has allowed us to know better from the beginning. And now, in the new version of Backbone, we're pushing forward with the help of physical therapists in making this information easily accessible and digestible for everyone--Because we know that many people don't know what a scapula is, much less how to retract it. We know that many people don't understand how to engage their core or their gluteal muscles to stabilize and protect their lower backs, which may very well go into extension in a well-meaning attempt to beat a slouching monitor and get into more upright posture--or at least appear to, to the app.
This isn't anyone's fault--these things are unfortunately not commonly taught in physical education classes growing up, and if one isn't particularly inclined towards physical activity and knowledge beyond those classes then they usually never pick them up.
It's our goal to help people realize that posture is a full-body system and what determines "good" posture fluctuates with the activity that you're engaging in. In our educational content and exercise/stretching programs, we go beyond "not rounding your upper back" and help you achieve better coordination throughout your body, enabling you to truly achieve correct posture in a way that just having you sit or stand up straight can't.
Great question, Jon, thanks for checking us out!
Interests
Backbone
Want to back this up. Will defnietly do it. Hope that it doesn't cost much in costums.
Pros:I like the idea of getting the "tap" on my shoulder to stay upright. It's like a teacher telling you to sit up straight.
Cons:No idea
Backbone
Backbone
Backbone