Arkreach is a comms/PR product suite to craft media lists, measure article performance, optimize content, and navigate online crises. We use reader-focused data for news media analytics. Watch out for our proprietary Ark score.

Reader focused metrics and audience persona for PR/comms campaign is really great.

Within online news media analytics products (used by comms/PR folks) reader-focused data is under-represented. Left with no choice social media interaction data has emerged as the main metric for everything from the share of voice, volume, sentiment etc. Arkreach focuses on reader behavior on online news media sites across media categories and geographies. We just went live with our first module on Media Planning. Please do share feedback.

Thank you all for your great response so far! We look forward to your initial feedback for improvements. Also, very excited to share the Measurement module with you all soon. In case if you have any queries, feel free to ask our.

Congrats, the product looks great, can't wait to try it!