@jonathan_sela the first step is to identify what the user is experiencing / doing in the real-world, so we'll know which Action is most relevant for him at that moment. For example - once we know the user is interested in ordering food, we will associate it with an Action for ordering food.
The second step is to show the user relevant apps for completing the Action - we created a unique technology for mapping the relevant apps for different actions, across all GEOs.
@eliav_yohanan FB Messanger is an platform on its own. Appnext Actions is a product that helps other apps turn themselves into platforms that can offer different services to their users.
@yoav_aziz Appnext Actions will enable you to monetize your app in a none-intrusive way. For each Action we show a list of relevant apps, with reserved slots for relevant apps that are promoted by developers / advertisers on the Appnext platform.
Advertisers compete between themselves on these slots, by placing bids and offering custom promotions, on every impression (whenever a user clicks an Action).
Appnext is working on a rev-share basis with apps that integrate the Actions SDK- meaning that the publisher will get a share for every engagement with a promoted app (whether the user uses it or install it).
The focus itself is on user experience so we will always show the user apps that he will benefit from, regardless to whether they are promoted or not.
Appnext Actions
Appnext Actions
Appnext Actions