Outfunnel: Marketing automation that drives revenue

This is the 2nd launch from Outfunnel. View more

App Connector by Outfunnel

Connect your sales and marketing data, deeply and easily

Outfunnel's App connector makes it incredibly easy to create deep data connections between all your marketing tools and CRM (Copper, Pipedrive, HubSpot). Not very exciting, but extremely useful if you’d like your sales and marketing people to work together.

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Launch tags:

Productivity•Marketing

Launch Team

Marek Sotak

ScreenDust

I am wondering how is this different from Zapier, Integromat and similar services? Congrats team on the launch!

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4yr ago

Andrus Purde

Outfunnel

Maker

@sotak Great question! Zapier is great for simple connections (eg. sending each new contact from tool A to tool B), and we're pretty heavy users ourselves. It's like using digital duct tape. However when it comes to main sales and marketing use cases, things are often more complex. For example you may need to: * Sync your whole database from tool A to tool B based on certain conditions, and keep it in sync 24/7. * Record events (eg. email opens or website visits) back to the CRM * Capture metadata like traffic source or campaign tags for new contacts / leads * Tie all the data together to understand what marketing channels and messages are driving sales We've been working hard to make these more complex use cases as easy to use as possible. Our first App connector users seem to agree :)

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4yr ago

Andrus Purde

Outfunnel

Maker

Hey everyone! Andrus here, co-founder and CEO of Outfunnel. Thank you @kevin for hunting us! I’m excited to share what we’ve been building over the 6 months and explain a little bit about how we got here. 🛠 The inconvenient truth about marketing integrations: B2B marketing teams use more tools than ever but integrations haven’t kept up, and data is siloed. Most 1st party integrations are suboptimal (putting it mildly) and most 3rd party integration tools are like digital duct tape—OK for zip-zapping light connections quickly, but more complex use cases get complex very quickly. After helping over 900 companies unite their sales and marketing efforts with Outfunnel, we saw an increasing need to create deep data connections between your CRM and marketing tools. So, we built a tool that does just that. Say hello to Outfunnel's App connector. 🔁 Keep sales and marketing contacts in sync 24/7 - Connect your CRM and marketing automation tool to keep your contact lists in sync. Never waste time on exporting and importing lists again. 📥 Automatically share marketing data with sales - All marketing engagement (email opens, clicks, web visits, form fills, etc.) data gets recorded in your CRM. Sales has full context and sells smarter. 📮 Sync form submissions to CRM automatically - Connect your CRM and web forms, and automatically sync form submissions to your CRM, along with key data such as web visit and source/medium info. 📣 Use CRM contacts as custom ad audiences (Coming soon) - Create segments in your CRM and warm your leads automagically with ads. 🏃‍♂️ It’s affordable and setup takes just 15 minutes - Plans start at $19 per month and you can try it free for 14 days! Outfunnel already works with Pipedrive, Copper, HubSpot CRM and a number of marketing tools like Mailchimp and ActiveCampaign. Don’t see your preferred tools listed? Let us know—we’re constantly adding new sales-marketing integrations to our pipeline. Over to you, ProductHunt community. Keen to hear your questions, feedback, and suggestions!

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4yr ago

Ken Moo

Pardon my ignorance, but wouldn't this be doable with Zapier already? It's hard to replace Zapier because people are still gonna use it for other stuffs anyway. Could you explain more on how this is better than Zapier or other solutions?

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4yr ago

Andrus Purde

Outfunnel

Maker

@ken_moo That's a very valid question. We ourselves have been and will continue to be keen Zapier users. It's great for simple connections but more complex use cases get very difficult to manage and pricey very fast. Where our App connector typically does a better job are things like: * Recording events (eg. email opens or website visits) back to the CRM * Syncing your whole database from tool A to tool B based on certain conditions, and keeping it in sync 24/7. * Capturing metadata like traffic source or campaign tags for new contacts / leads * Tieing all the data together to understand what marketing channels and messages are driving sales All in all it's a deeper connection that's easier to set up and use. And we can do this because we focus on connecting sales and marketing tools specifically whereas Zapier is more universal. Was this useful?

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4yr ago

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App Connector by Outfunnel