We started airhelp because we were really frustrated by what we were experiencing. Endless hours spent waiting in airports, and an uphill battle if you tried to get any help from the airline. This lead us to do some research to try and figure out what our rights were. What we discovered was pretty eye opening. There are laws that protect passengers and obligate airlines to provide care and pay their customers if the flight was delayed, cancelled or over booked. Needless to say, what we also found was that, asserting your legal right, was an extremely time consuming and sisyphean task. For this reason we wanted to create a solution that made it easy to claim compensation without all the hassle. In short, making flight disruptions suck less. We've got a lot of new stuff coming out shortly.
Simple USP, Clean CTA's. Are there any public data feeds you could tap into to find regularly overbooked routes? I wonder if the airports would even let you advertise this physically on-site. Hmm. Perhaps scrape the #fuuu hash on Twitter... or run mobile-ads specifically in area-codes with airports.
AirPair