Ägile Ässets

Ägile Ässets

Content management and mapping tool

2.0
1 review

2 followers

In 2021, the pandemic etc. has taught social media + content marketers that simply scheduling lots of content ahead won't do the trick. In a VUCA world you need to be ready to shoot + stay agile and on-brand. Prep, map + remix your content assets with ease.
Ägile Ässets gallery image
Ägile Ässets gallery image
Ägile Ässets gallery image
Free Options
Launch Team

What do you think? …

Jana Kesoyan
This is interesting, how would one be able to rewire the content?
Kristin Reinbach
@jana_kesoyan Hi Jana! happy to help! Could you clarify a bit? You might mean how to repurpose/reuse? The whole idea is to view any content, also micro-content such as social media posts as an asset, that should be handled as such. Stored well and with love (as a good wine) and then be reused whenever that makes sense (think a radio station that would broadcast the same piece several times at different times / for different audiences). The assets will be stored independently (there is even a "Fort Knox" option we are working on to give you the highest security and control), not in a scheduler (one never really knows if one would like to switch next year), or even worse "out there" on someone else's territory (think the Insta outage this week). Or if you mean like... how to map the content pieces... ? We got a really nice feature for that. You can set up calendars for example for English posts and another one for posts in Spanish, then have variations of the posts and have automatically added the ESP version to the respective calendar whenever you add the EN version to the EN calendar - making sure you stay on the same message over all channels (still, you can always remove/drag around single posts in one calendar to set the focus for a different market in another way). Feel free to have a look at the free trial - also will be happy to give you a walkthrough if helpful. :)
Kristin Reinbach
We built Ägile Ässets in a ‘scratch your won itch’ mode as we realized the whole process of turning macro content (such as blog posts, e-books) into micro-content (for social media) for two languages, mapping it out, readjusting, etc. was just a pain in the ass. We have been working with it ourselves for six months and are happy to share it with you now. I hope you like it as much as we do!