If you add leads to Zoho CRM via the API, you'll find that the default round robin functionality doesn't work. ARR makes sure that your leads are correctly distributed to your sales team regardless of how they are added.
When I was working as a Zoho consultant, one of the most common requests I had was to build a better round robin system. After doing those type of one-off jobs for quite a few clients, I decided to productise it. I've now got 60 businesses using Advanced Round Robin to manage their lead flow and am excited to build it further.
Focus Bear