ad-vertly is the emotional intelligence layer for advertising—analyzing what your ads make people feel. We decode your creative’s emotional DNA using unmatched contextual EQ and LLM-powered simulation, helping you connect with your audience on a deeper level & craft better-performing ads
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Why we built ad-verity:
There is a lot more behind an ad than a simple visual & most ad tools miss that. We built AI that decodes why ads resonate—so you craft campaigns that truly connect.
What’s unique?
→ Emotion Modeling Engine: Beyond keywords, we score feelings (aspiration, exclusivity, etc.)
→ Audience-First Creation: Generates copy aligned with your audience’s emotional triggers
→ Pattern Scaling: Replicate winning emotions across campaigns
Smoopit
@gaurav_singh91 Amazing work on quantifying emotion in ads. Curious to see how granular the emotion analysis can get across different industries and cultures.
@rachitmagon we are constantly researching & developing. Overall results on granularity looks good & even better than general LLMs on some cases - https://advertly.ghost.io/how-well-ai-can-reason-over-real-world-ads/. Feel free to throw your hardest creatives & see it in action.
Smoopit
@gaurav_singh91 Thanks for sharing the research - love seeing the actual data behind the claims!
@rachitmagon Sure, we plan to open source the dataset & the benchmark as soon we we get legal clearances
Quick benchmark update:
We pitted ad-vertly’s creative-reasoning engine against three top general LLMs on 108 real image ads (6 industries, 3 regions). Across four tasks—clarity, context, effectiveness, and actionable fixes—ad-vertly averaged 4.93 / 5, significantly beating others, with the biggest gap in contextual understanding and practical recommendations.
Scope & limits: static images only, auto-scored by a neutral LLM judge
Next up: human raters, 1K+ creatives (video & UGC included), multilingual runs, and cost/latency metrics.
Full teardown in the blog - https://advertly.ghost.io/how-well-ai-can-reason-over-real-world-ads/