We did an Account-Based Marketing Playbook with best-practices and industry leader advice. According to Alice Heiman, "...It’s very well put together. The ownership and impact pieces are useful. It’s simple to understand needs to be done..."
We have been working on ABM programs with our clients. This is a helpful guide for anyone looking to learn more about Account-Based Marketing or are looking to check and see if their program is missing something.
Account-Based Marketing Playbook