This is the 2nd launch from 40 Lessons from 40 years of Apple Ads. View more
A Look Inside Drift’s Marketing Strategy
How Drift Grew into One of the Most Successful B2B Brands
" Drift’s content is human driven, not data driven. And it’s often documenting what they do, rather than creating net new content. But it’s also often not original — at least the second, or third, fourth, or fifth time that you see it. "
