Hi PH!
As you may already know, email marketing is crucial to your success during the holidays. I mean, online sales reached $89 billion in Q4 2015 with email marketing driving 20% of that revenue.
Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase during Q4 2016.
I'm excited to share this 100-page report that covers exactly what you should do with you email program during the holidays.
Here are a few takeaways (just from the first pages):
- During the holidays, the percentage of emails sent on weekends with a promotion increases
- Offering subscribers a “percent off” is by far the most popular promotional strategy during the holidays
- Nearly 60% of Q4 promotions are first mentioned in the subject (first 14 characters, actually)
- Black Friday & Cyber Monday are the two most competitive days of Q4 for email volume & promotional activity
There's much much more in the report. Feel free to ask any questions :)
MailCharts