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Ezgi Yeğinaltay

What is the most important thing you look for while creating social media posts?

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I prioritize engagement in social media posts and I want my posts to resonate and start significant conversations. I value quality interactions over quantity of likes or shares. That's why I try to make stuff that inspires, amuses, or informs. What do you prioritize while making social media posts? Please share your ideas and insights.

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David Allworthy
Definitely don’t take a photo of your meal and post it. 😂Plus don’t paint a fake picture of your life… that’s probably 99% of people, sorry everyone! 🙈
Emmanuel Nwosu
Frankly, it's engagement. Deep, deep down, it matters.😅 But letting it affect your consistency or quality of your message...that! That is the bummer.
Vlad Golub
I prioritize making my audience feel like they're part of a community. I try to start conversations that spark genuine connections with my followers. And yes, I also sprinkle in some fun memes here and there😉
Jane Alexander
The most important aspect I consider when creating social media posts is value – the content should educate, inspire, entertain, or be helpful to my audience. Moreover, I strive for authenticity because people connect best with sincerity and genuine human experiences, making our virtual interactions more meaningful.
Michael Scheiwiller
I try to be as authentic as possible. This also means to think: 'Oh, fu**! Did i really just send this?' after some posts. As well as some spelling mistakes. Especially in the beginning i had some anxiety about it. In the meanwhile i am totally fine with it. :D What about you?
Jumi Creative
Consistency! This discussion is so fitting to the launch of our Creator Compass, because it has helped us to stay consistent and hold ourselves accountable, which is the number 1 thing. Engagement matters of course, but in the end of the day, you simply just need to outrun everyone. Stay active and keep going.
Carl Brook
Audience/Engagment I kind of agree with what you said, quality interactions will bring quantity of likes and shares anyway OR should do, obviosuly depending on your following.
Neha
I prioritize Relevant Audiences and try to create engaging Content(including compelling visuals, thought-provoking questions, interesting facts, funny memes, or captivating storytelling)
Ekrem Çetinkaya
I'm here to read the answers. For me, it's difficult to find my way in social media. So, I appreciate this question :)
Ezgi Yeğinaltay
@ekrcet Thank you! I'm exactly the same, that's why I wanted to know what other people had to share :)
James Hallahan
Providing information and value to an audience. Some content hits. Others don’t. As long as the path is lined with value adds and helping the audience to solve a problem, engagement will come
I feel most creators don’t prioritize their audience as much as they should and mostly focus on vanity metrics. I always try to adapt to what my clients like to see (likes, comments) but what always get the sales is staying true to the audience and putting them first by adding value.
Renat Abyasov
I agree with you. I don't care about the number of subscribers if their engagement grows. The quality of the audience is more important than the quantity However, we still track the number of likes and subscriptions. It depends on the field, but it can be difficult for some people to express their opinion publicly
Eleven
for me, I don't care with engagement and etc
Muhammad Sarmad Hafeez
Audience
You nailed it, Ezgi! When it comes to crafting social media posts, my focus is all about sparking those awesome conversations and genuine connections. It's not about chasing likes or shares for me, but creating content that truly inspires, entertains, or educates.
MikeKwok
Quality surely is the most important thing! Connection builds through that and can't be replaced by AIGC,I think
The Productive Girl📝
I mainly create posts on Twitter. So I try to make my posts interactive.
Shaur ul Asar
Engaging content is key! The most important thing I consider when creating social media posts is capturing attention and sparking meaningful interactions.
Carmela Padasas
timeliness, authenticity, relevance, branding
Anupama Bara
The main thing that I look for is "Campaign consistency" Like what are the common goals of all the posts you are pushing out. It can be 'sign-ups', 'website visits' or even creating awareness. Then make the content relevant and engaging based on that.