Naming your product

Our company name BoxyHQ comes from "code in a box" and Boxy, a cute robot from Futurama. Our product "SAML Jackson" is a pun on SAML (an authentication protocol) and the amazing actor Samuel L Jackson. We do hope to do something around JSON in the future so that we can call it "JSON Bourne". :)

Maybe I'm an old schooler but I tend to choose names that explain what the product does or at least a hint toward its main functionality...like "CountAny".

My company Sugr came from Sugar to present our mission: share sweet sound.

There's a lot of issues to consider when answering this question. I'll attempt to write out what I go through in naming any company, and hopefully this helps anyone about to take on this endeavor. I start with the core offering of the product and how a name might come from words that are commonly used to describe the product. Then once you find a name, do the following; Type it out. Look at it. Say it out loud. Do you have two letters run on? Like everready, or valueenergy. Will that cause problems? Is it easy for people to remember, type or read? Say it out loud. Do you get tongue-tied? Is it comfortable to pronounce? Then comes the ever challenging process of finding a url. This is tough, but try tacking on an extra word. THEN, is it available across most of the social networks? IG, LinkedIn, FB, TikTok, Twitter etc etc... You don't want different names across all these different locations. Finding a name you like is tough, but finding a name that works on all these levels is a tough road. By no means is it impossible, but be prepared for a long process. For anyone reading this... Don't give up. Everyone goes through this, but prepare yourself for a tough assignment. I also highly recommend keeping a pot of coffee nearby. Good luck!

For our product QuickTable, we name it because we want our users can use it like using a spreadsheet table but can process big data quickly. And can understand data and make decision quickly.

Googling "Synonyms for {insert English word here}"!

inqoob A product of the idea incubator. We are building a next-generation chatbot builder and store, with ready-made chatbot templates https://www.producthunt.com/upco...

My latest product's name - BotMeNot - is, in a way, a self-describing name. It's a tool for testing & measuring bot protection of websites - so in a way "saying no to bots". It also sounds catchy and easy to remember (at least in my opinion).

We named ours on a Sanksrit concept. "Tatsam" refers to words in the Anglo-Indian lexicon which retain their original self and do not undergo any wear and tear. Tatsam denotes purity, intrinsic core, and stability. As humans though, we undergo a lot of wear and tear and changes which take us far from balance and happiness. Tatsam (The company) exists to help in reversing these changes and take us back to our pure, calm, and balances core. :)

One of the coolest names that I've ever seen is Two Sigma. "According to Two Sigma, the firm's name was chosen to reflect the duality of the word sigma. A lower case sigma, σ, designates the volatility of an investment's return over a given benchmark, and an upper case sigma, Σ, denotes sum." - Wikipedia Another one is dYdX. It's a crypto derivatives (lol) exchange that specializes in perpetual futures.

It was some kind of a good-sounding acronym for my first product.

It really healps to get name inspiration form these two sites: https://namelix.com/ and https://looka.com/business-name-...

We got our name "Tira" from the Latin word "Terra" which means earth. As Earth is the home of many species, we want to be the home of team productivity. We initially thought about Tera or Teraa but it sounded too much like terror which is not the vibe we wanted to go for.

Brainstorming is the best way to decide it.

Jam is an open source audio room server (https://jamshelf.com) and we were going for something that is short, easy to remember and easy to use in a conversation (“let’s jam”). It also was a good opportunity to pair it with a mascot that’s kind of a play on the word (“jam/marmelade” jar) Since there is no marmelade jar emoji yet we use the strawberry 🍓 at the moment. Coming up with a good name isn’t easy but when you consider that it gets used a lot when people talk about your product it really is worth putting effort in.

if you've got big plans, make sure it can be turned into a verb in time ;)

Good discussions here! For a product name, I'd consider the target audience and the market, to ensure it's easy to understand, easy to pronounce, and most of all, catchy. I like @deepak_prabhakara's comment about the SAML and JSON products, and it really highlights that it's geared towards a more tech-savvy audience.