Launch on Friday 13th or not?

Hi @olenabomko I think launching your LinkedIn Playbook on Friday the 13th can be a unique and memorable choice. In fact, it might even turn out to be lucky! Who knows? Some things you might want to consider: Can you take advantage of the quirkiness of launching on Friday 13th? Maybe use it in your promotional materials? You could playfully acknowledge the date, making it a part of your marketing strategy? I know Friday 13th is considered an unlucky day but how can you spin this into a positive? A positive post on LinkedIn when you launch can show your positive attitude and inspire confidence in your audience? You could also entice your audience with Friday 13th special bonuses or discounts? One idea that comes to mind is asking your audience to share positive Friday 13th stories and the best one wins a free Playbook. That could also encourage them to share it with their audience, getting more eyeballs on your offer? Also even if you can't launch this Friday or whenever you decide to, just make sure that the playbook is of a high quality, polished, informative and will add significant value to your readers. I think if you believe in your content and approach the launch with enthusiasm, your audience is likely to respond positively, regardless of the date. Hope your launch goes smooth and best of luck with it.