I’m Jakob Knutzen, co-founder of Butter. Ask me anything! 💥

Hey Jakob, Butter is nice. I built a a product focused on crowd technology which generated authentic crowd noise and crowd visualization, which got acquired by Bizzabo a little over a year ago. Two questions if you don’t mind: 1. What’s the current state of the video conferencing market? 2. What are your thoughts on hiring talent overseas to manage any manual, time-consuming tasks to help your core team focus on strategy and results? Asking 1 just out of curiosity as I haven’t touched the space for a few months. And 2 because that’s what we did to do a lot more, with less, when building our business. Thanks 🙏

I worked with someone I thought was a friend until we had the most miniscule of disagreements and he went, as a friend said, "apeshit." How do you find trustworthy people to work with, especially if everyone is sweat equity to start?

Thanks for taking the time to do this, Jakob! Butter has such a strong personality, especially for a meetings platform, how did you manage to do that so well? It's so fun and approachable!

Hello Jacob, thank you for the post. For a video conference tool, there are some big competitors. Did you think that was a significant disadvantage for you when you were building Butter

I am standing 15 days away from my PH launch what should I be doing today to make this launch a success?

Why butter? Is it because butter is better? Or is it because butter is smooth? Have you considered naming it ghee instead? https://en.wikipedia.org/wiki/Ghee

What is your core channel of acquiring customers?

Hey Jakob, I'm the founder of a new online collaboration tool, and we're still figuring out who is the best target to sell to. Who do you think has the most applicable use case for online whiteboards and task management tools? Thanks for connecting with the PH community!

Hi Jakob, thanks for the AMA. Butter has a slick UX and UI, kudos on that! Let's say that video conferencing is a "game", do you see Butter playing this "game" or changing the "game", and how so?

Hey Jakob! Great initiative, thanks for doing this. My question is regarding the product practice. How do you go about deciding the next steps in terms of features that Butter needs? I mainly would like to understand how you quantify what impact each feature will have and how will the product backlog be prioritized. Thanks again, and cheers!

How do you convince people to use your platform when there are giants in the market (slack, skype) etc. Also there are free tools (Google Meet) to for this purpose.

Has it been hard to optimize Butter for SEO (due to the use in food?) What tricks have you done to get traffic to your site so you can grow?

What's the first thing you celebrate with StreamCrux ?

Wow, it's so nice to meet you! What do you think is the Top 3 MUST-USE software/web tools for a smooth remote work environment?

Hi Jakob, as a fellow entrepreneur I am impressed by Butter's growth and success. Can you share some insight into your marketing strategies and tactics that have helped you scale Butter to where it is today?

Why butter

Hi Jakob! How to attract a group of high-quality users to the community we built? (like the sources, the attracting methods, etc.)

What do you do for marketing?

Thanks for doing this Jakob! Community building is top of mind for us this year. If you were to rebuild the Butter community from square 1 again, knowing what you know now, how would you get started?