How does social media benefit a business?

Social media empowers small business and opens opportunities formerly reserved for large corporations. We are providing tools to help people to manage their projects、brand、communities and social media accounts better. To fulfill these perspectives, before starting, we need to check which social media platforms that our clients normally use, what kind of contents they normally creating, what kind of requirements that they need but current products cannot cope etc. After analyzing, we chose Twitter and facebook to start as these two platforms can not only provide large database but also perfectly suits our clients. We are using them to get PMF, PLG and consistently getting feedbacks from both clients and audiences to update our product.