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Natella Nuralieva

Do you do market research before launching?

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Hey community, wondering what the makers think in general about market research / competitor analysis? Do you do market research or skip the stage? If you skip it - why? Excited to here about your experiences

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James Binton
I think market researcher/customer reachouts is essential but not too sure if competitor analysis is too important honestly.
Natella Nuralieva
@james_binton So being more focused on customers - agreed! But would love to hear more about your vision. For me it is also important to see product references, meaning - what attempts are out there on the market to address customer's painpoints. Are these attempts successful or not? Why? Or do you think this information may be distracting?
Elena Tsemirava
Of course, I always do it. Firstly, you can borrow a lot of ideas from competitors, both in terms of product and content. Secondly, build your pricing policy based on the density of competition.
Natella Nuralieva
@elenat thank you so much, so true!! Interesting point about the density of competition - how exactly does that impact pricing strategy?
Alex von Reiche
Looking at competition is important. If there are no competitors, is it the wrong space or are your competitors marketing completely differently?
Natella Nuralieva
@vreiche thank you, that is such a good point! For me it also is the question - why are there no competitors in the field? Am I missing something or there is a reason no one targets this market?
Mansi Trivedi
Ofcourse, that and community building are the two things must before the launch!
Ethan Xu
Hi there! I think market research and competitor analysis are crucial steps before launching a product. It helps to understand the market demand and identify potential gaps in the market. As for my own product launch, I would love to hear your advice on how to make it successful. Also, I would be honored if you could give me feedback once my product is live. You can click on the "Notify" button to get notified when it's ready. Thank you so much in advance!
Prema Toppo
Launching soon!
We are working on the blog and will share it soon. Let me know your review on https://www.producthunt.com/post...
Eden
of course! gotta understand what else is out there
Nitin Joshi
I think not before launching, When you thinking about building a product you must start with research. The research is early stage of growth.
Jaspar Carmichael-Jack
Identify your target audience: Market research helps you understand who your ideal customers are, their demographics, interests, and pain points. This information is essential for tailoring your product or service to meet their specific needs.
Igor Lysenko
Yes, before launching any product, it is important to study the market in this area, from the target audience to the penny.