What are some influencer marketing tools that you use?

Question

Would love to know what influencer marketing tools, platforms and other software system you may use as founders and marketers.

Also where do you find these platforms, and how do you find them?

Or do you just find influencers directly and don't use any type of software solution?

Carlo Otari · Accepted Answer

I am also interested in hearing about this question. Following…

Answer

As a marketer, I utilize a combination of platforms like AspireIQ, Upfluence, and HypeAuditor for influencer marketing, often discovering these tools through recommendations from industry peers, online marketing forums, or reviews on websites like G2 and Capterra, though there are times when direct outreach to influencers proves beneficial.

Answer

we leverage a combination of influencer marketing tools like SocialBakers, AspireIQ, and Upfluence, which we discover through online research, industry publications, and recommendations from fellow professionals, allowing us to effectively connect with influencers and optimize our campaigns.

Answer

This is a very interesting and relevant question. Thank you for asking it. I think influencer marketing is a very effective and popular way to promote your product or service to a targeted audience.

I use some influencer marketing tools and platforms that help me find, connect, and collaborate with influencers. Some of them are:

1. BuzzSumo: A tool that helps me find influencers based on topics, keywords, or domains. It also shows me their social media metrics, engagement rates, and content performance.

2. Upfluence: A platform that helps me manage my influencer campaigns from start to finish. It allows me to search, contact, negotiate, and track influencers across different channels and networks.

3. AspireIQ: A platform that helps me create and scale my influencer community. It enables me to find, recruit, onboard, and reward influencers who share my brand values and vision.

4. Lumanu: A tool that helps me amplify my influencer content and reach. It allows me to access and boost my influencers’ organic posts with paid ads and optimize them for conversions.

I find these platforms through online research, recommendations, reviews, and trials. I also sometimes find influencers directly through social media or word-of-mouth.

What about you? What influencer marketing tools or platforms do you use or recommend? How do you find them and use them? I would love to hear your feedback and opinions on this topic.

Frank Sondors · Answer

@apostolos_toptsis Modash is just a database

Apostolos Toptsis · Answer

@alfreda_g6 What are the use case scenarios that you are using those tools?  How would you say they differ?

Frank Sondors · Answer

@apostolos_toptsis once you get the data from a place like Modash, I would download the email addresses and would do cold email outreach through Salesforge or any other sequencing tool.

That's what major brands do too.

Though it's usually managed through influencer marketing agency.

Frank Sondors · Answer

modash.io

Dilan Aydın · Answer

Influence.co
Tapinfluence
Insense
Upfluence

Apostolos Toptsis · Answer

@andy_agarwal very interesting! Thank you for sharing.  What would you say are some of the issues/struggles you've ran into using these platforms as it seems that none of them are doing anything best but each of them has something unique.

Apostolos Toptsis · Answer

@dilanaydiin what are your use-cases for each?

Apostolos Toptsis · Answer

@profy17 how do you find the influencer feedback and outreach process?  From my understanding you are still in charge of emailing the creators and negotiating with them

Apostolos Toptsis · Answer

@profy17 Isn't modash a tupe of influencer marketing agency?  or just a database that gives you emails?

Apostolos Toptsis · Answer

@earlnery How have you found the influencer interaction using those platforms?  I've heard mixed things such as influencers not responding to the recruitment process and being pretty picky on what campaigns/brands they work with.

What are some influencer marketing tools that you use?

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