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  • My top tip for product research. Share yours!

    Matt Harbord
    2 replies
    I'm guessing this is obvious to a lot of you, but thought I'd share as the results were so much better than anything I'd tried before. I'm building an online bike racing game which has an obvious competitor with an active user community on facebook. I asked the community: "If X was deleted and you were in charge of rebuilding it, what would you do differently?" This resulted in 355 comments, a lot of user insight, and some early beta testers who had expressed a desire for something similar to what we were building. This should work well for any B2C business that has a community of users hanging out in facebook / reddit. My favourite response: "Instigate a backup policy" 🤣

    Replies

    Aleks Miric
    This is awesome! I recommend doing the same on Reddit - either creating your own posts like this or reading relevant threads and comments. Surfkey.io by @johancutych is amazing to always find relevant convos there for research.
    Matt Harbord
    @johancutych @a_m4 I can second the surfkey shout - signed up and using it since last week. A great tool.