How to create a super powerful Instagram bio (and generate more sales)
Business Marketing with Nika
11 replies
Your Instagram bio is like the photos in your Tinder profile...
If it doesn't catch their attention quickly, users will GIVE YOURS A PASS and keep browsing 😌.
And find other profiles that make them curious, that they find interesting, and, above all, VERY ATTRACTIVE 😏.
➡️ Keep in mind that your bio is basically your cover letter...
So if you really want to succeed on this platform... It's essential that you take good care of your bio! ✅
Don’t worry if you are unsure right now about what you should include making users pay more attention to you.
1. INTRO
Write a few words: who you are, what you do, or what products you offer.
👩💻 Your friendly social media marketer
2. BENEFITS
Explain clearly why they should choose you instead of your competition.
🤫 I share tips and tricks about marketing
3. CTA
Prompt the user to do something with a short and clear message.
⬇️ Reserve your consultation call ⬇️
4. URL
Add a custom URL to measure the traffic and effectiveness of your bio.
Mail to: businessmarketingwithnika@gmail.com
Replies
Shubham Pratap Singh@shubham_pratap
Rapid Scrapper
What's a good interval to post on Instagram Daily/Weekly?
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minimalist phone: creating folders
@shubham_pratap It depends on your target group and I cannot give you a general formula. If I were a factory worker who is in the work where I have to work manually from 6 AM to 2 PM, probably I wouldn't check my phone during this timeframe, probably I would check it during my lunch break at 11 AM and then after work. If I were somebody working in administration I would check it more often as I wouldn't be limited by factory "production standards" and would have "a comfort of working at desk opportunity". It differs, so probe your target audience, analyze statistics, and try different times to explore the best time that suits your business.
Upscale: The Sales Engagement Platform
Do you think an Instagram profile for a business (B2B SaaS specifically) can attract sales? Or should this be used for personal profiles only?
minimalist phone: creating folders
@richa_sharma07 I would say that the probability is lower. Instagram has always been about shiny, glamorous, beautiful pictures that attract the sight of "ordinary" people. But it doesn't mean that a B2B SaaS account is not managed by a real person who is interested in a certain SaaS product. When I was in charge of B2B profiles in ad agencies, I used to only answer comments and post things. As soon as I managed the social media of a certain B2B company (in-house), I actively was searching for opportunities. I was more motivated and committed to improving our results. It is about the point of view, but if you know how to create content on social media (IG specifically) engaging for the target group, you can succeed on Instagram as well and turn your activity there into sales.
Flex-Worthy Templates
Thanks for sharing these tips!
Thanks for sharing these helpful tips for improving Instagram bio. It's true that the first impression is very important, and having a powerful bio is crucial to grab the attention of potential followers. I like how you emphasized the importance of including benefits and a clear call-to-action in the bio. Power in marketing can be very helpful, and it's great to see you offering marketing tips and tricks through your business marketing services with Nika.
@busmark_w_nika thanks for a detailed marketing plan. Creating a powerful Instagram bio is all about clarity, personality, and strategic use of CTAs (Call to Action). Start with a clear description of what you offer, using targeted keywords. Infuse your unique selling proposition (USP) and a touch of brand personality. Most importantly, include a compelling CTA that directs followers to your shop, latest offer, or newsletter sign-up. Remember, your bio is a snapshot of your brand identity that can convert profile visitors into customers, so make every character count!