For bigger marketing campaigns, how do you make sure creative is right and will be working?

Question

Basically to make sure that creative materials (spots, videos, banner, etc.) is right and media money will not be spent worthless.

Tedel · Accepted Answer

You make small test campaigns before that.

Libor Uhlík · Answer

@adith_168 Adith the same question, please - how big budgets to test it to make sure results are reliable?

Answer

Test the waters with a short term goal and a minimal budget. Try A/B Testing your creative materials. Iterate, refine and repeat.

Libor Uhlík · Answer

@simplytedel - thinking about that too. What do you think is the appropriate size of the budget to make sure you test it properly and can reply on results - as I can really decide that I go with this creative variant?

Libor Uhlík · Answer

Also, thinking about how to do it for TV or billboard campaigns?

Answer

@libor_uhlik I would recommend 10% of your bigger campaigns' budget

For bigger marketing campaigns, how do you make sure creative is right and will be working?

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