A/B testing for Marketing
A/B testing has many benefits to a marketing team, depending on what you decide to test. There is a limitless list of items you can test to determine the overall impact on your bottom line.
Here are some elements you might decide to test in your email, newsletter campaigns:
Subject lines.
CTAs.
Headers.
Titles.
Fonts and colors.
Product images.
Blog graphics.
Body copy.
Navigation.
Opt-in forms.
Benefits of AB getting
1. Higher content engagement
2. Higher web traffic
3. Lower bounce rate
4. Lower cart abandonment
Credits https://blog.hubspot.com/marketing/how-to-do-a-b-testing
Replies
Huy Phan Anh Ha@huy_phan_anh_ha
Thanks for this advice G.
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