A/B testing for Marketing

A/B testing has many benefits to a marketing team, depending on what you decide to test. There is a limitless list of items you can test to determine the overall impact on your bottom line. Here are some elements you might decide to test in your email, newsletter campaigns: Subject lines. CTAs. Headers. Titles. Fonts and colors. Product images. Blog graphics. Body copy. Navigation. Opt-in forms. Benefits of AB getting 1. Higher content engagement 2. Higher web traffic 3. Lower bounce rate 4. Lower cart abandonment Credits https://blog.hubspot.com/marketing/how-to-do-a-b-testing