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12 rules that helped us to go from 0 to $17K without any marketing budget 🚀
1. There is no such thing as “too much social proof”
2. The higher price, the better customers
3. Empower users, not market them
4. Talking to customers is a shortcut to success
5. Having an email list is a superpower
6. Nobody wants to book a meeting with you
7. Showing the product > Describing the product
8. Nail one acquisition channel before adding the second
9. Sell positive future, not product features
10. Your customers are the best promoters
11. Distribution is more important than the content
12. Paying customers is the true validation
You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook 👀 https://www.makerbox.club/workbook
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Replies
karanveer
Some advice here, thank you. How long did it take for you to reach that number?
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@basv I really find that impressive, also, I would love to give my 2 cents on it and it is that, for people not yet willing to buy the complete one off product, offer a service that shows this side of the things that your main product offers. It could be as low as $2/month. This way, the parties in middle of the decision might give it a shot, and after a few months take up the whole thing. Again, my 2 cents, im not an expert and still in learning process around brands and businesses. Hope you have a nice day, Sveta. :D
Very interesting. Can you share which channels helped to acquire majority of your users?
@akhil_gupta3 thanks, Akhil!
- PH launches
- Twitter
- SEO (blog)
- content distribution on PH, IH, and other relative platforms
Hi Sveta, this is the best piece of advice I've found on the internet.
May you please elaborate on this one "Distribution is more important than the content
"
@gaurav_verma10 Thank you!
Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
@anat_mr Yeah, of course!
Nobody likes to be marketed. Do you enjoy seeing a fake discount countdown or getting bombarded with emails?
No, you don't. Your users don't like it either.
But they like to get free educational resources, feel empowered to achieve their goals, or have a good laugh. Maybe do this instead?
Curious for step 3, where have you found is the best place for continued empowerment?
@rebecca_milazzo this is about tone of voice, copywriting, and marketing style 😊
Nobody likes to be marketed. Do you enjoy seeing a fake discount countdown or getting bombarded with emails?
No, you don't. Your users don't like it either.
But they like to get free educational resources, feel empowered to achieve their goals, or have a good laugh. Maybe do this instead?
Sveta, thank you for sharing, valuable points!
Btw, your landing page is really great 😊
@brennen_barney Thank you!
Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Excellent points. I strongly agree with the statement, "Talking to customers is a shortcut to success." Feedback or reviews actually helps you make your product grow better.
"sell positive future, not product features"
couldn't agree more!
People pay you for results not for what or who you are
If you're a dentist people pay you because they want white teeth or their teeth to stop hurting
get it right today
